Cookies & Privacy

Cookie Policy

When you use our sites (including mobile sites or mobile apps), we and third party organisations may collect information by using ‘cookies’ and other technologies (for simplicity we refer to all such technologies as ‘cookies’). By continuing to use our site (and those of our clients), when you create an account or when you buy/sell tickets, you agree to us and third party organisations using cookies in line with your cookie settings. For information about how your personal information is used please see our Privacy Policy.

What are cookies and how do they work?

Cookies are small bits of text that are downloaded to your computer or other device when you visit a website. Your browser sends these cookies back to the website every time you visit the site again, so it can recognise you and can then tailor what you see on the screen.

What do we use cookies for?

We have summarised the cookie types into the following three categories:

  1. To provide you with the service you have asked for (Essential cookies). For example keeping you logged in during your visit. Without cookies the site might forget you and you’d have to constantly log back in. When you buy tickets, cookies make sure they’re still in your shopping basket when you get to the checkout.
  2. To show adverts that are more relevant to your interests (Advertising cookies). For example we and third party organisations may use cookies to restrict the number of times you see the same advert or to show other adverts that may be more relevant to you – often called online behavioural advertising (OBA). OBA is a way of using information about your web-browsing activity, collected by using cookies, to group you with other users into interest groups and show you advertisements based on those interests.
  3. To analyse and improve your browsing experience (Analytics & Customisation cookies). For example, for analysis purposes, we like to know what pages and links are popular and which ones don’t get used so much to help us keep our sites relevant and up to date. We also use them to customise your visits to the site, for example to remember choices you make such as your language or region.

Using browser settings to manage cookies.

Most browsers will enable you to manage your cookies preferences e.g. have the browser notify you when you receive a new cookie or use it to disable cookies altogether. If you do decide to disable or delete them altogether some sites won’t work as well as they rely on cookies to provide you with the service you have requested (see Essential cookies above).

Privacy Policy

What is the purpose of a privacy policy?

Will We Go respects your privacy and feels it is important for you to know how we handle the information we receive via our website at (the “Site”), through our on-demand business productivity system, our support platform,  mobile applications, and tools and services offered on the Site and mobile application (the “Service”).

This Privacy Policy explains our information practices, the kinds of information we may collect, how we use and share that information, and how you can opt-out of,  correct or change that information.

This Privacy Policy is incorporated by reference into Will We Go’s Terms of Service (the “Terms”). All other terms not defined in this Privacy Policy will have the meanings set forth in the Terms which are available on request.

What is the scope of the privacy policy?

As used in this privacy policy, the term “Personal Information” shall mean any information relating to an identified or identifiable natural person.

This privacy policy applies to Personal Information that Will We Go collects and processes in the course of our business, including on the website and the Will We Go platform.

This policy also describes the choices available to you regarding our use of your Personal Information and how you can access and update this information.

The use of information collected through our service shall be limited to the purpose of providing the service for which Will We Go’s client has engaged us.

Will We Go complies with the General Data Protection Regulation (GDPR) regarding the collection, use, and retention of personal information. If there is any conflict between the terms in this privacy policy and  GDPR, the GDPR shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

This Policy applies to all of Will We Go’s operating divisions, subsidiaries, affiliates, and branches and any additional subsidiary, affiliate, or branch of Will We Go that we may subsequently form.

Types of information that we collect and how we use it

Information that clients provide.

When you create an account, use the Services, request services or information, or contact us directly, we may ask you to provide some or all of the following information:

  • Account Information: When you register to use the Service, we collect your full name, company or organisation name, email address and the password that you created. When signing up for a paid plan, Will We Go will also collect credit card information and use a third-party intermediary to manage credit card processing. This intermediary is not permitted to store, retain, or use your billing information except for the sole purpose of credit card processing on Will We Go’s behalf.
  • Communications With Us. When you contact us to inquire about the Services, request customer service or technical support, or request other information, we may collect your name, email address, phone number or mailing address.
  • Surveys. We may contact you to participate in online surveys. If you decide to participate, you may be asked to provide certain information which may include Personal Information.
  • Automatic Data Collection. As is true of most web sites and mobile applications, we gather certain information automatically and store it in log files. This information can include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data, mobile device identifiers, and advertising identifiers. We use this information, which does not identify individual users, to analyse trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to personal information.

Information related to data collected for our clients.

Will We Go provides ticketing services to its clients, and collects and processes information under the direction of its clients. Will We Go has no direct relationship with the individuals whose personal data it processes in it’s facility as a data processor.

Cookies and tracking technologies.

We, as well as third parties that provide content, analytics, advertising, or other functionality on our Services, may use cookies, pixel tags, local storage, and other technologies (“Technologies”) to automatically collect information through the Services.

  • Cookies. Cookies are small text files placed in visitors’ computer browsers. These technologies are used in analysing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.
  • Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on the Site that collects information about users’ engagement on that web page. Pixel tags allow us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement
  • Local Storage. We may use Local Storage (LS) such as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use LS such as HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5 LS.

How Will We Go uses the information we collect on our current or prospective clients.

We acquire, hold, use, and process Personal Information for a variety of business purposes, including to provide Services or information requested by clients. 

Will We Go may use Personal Information to provide the Service, fulfil requests for products, services, or information, including information about potential or future services.

  • Administrative Purposes. Will We Go may use Personal Information about you for its administrative purposes, including to:
    • Measure interest in Will We Go’s Services
    • Develop new products and services
    • Ensure internal quality control
    • Verify individual identity
    • Send email to the email address a client provides to us to verify your account and/or for informational and operational purposes, such as account management, customer service, or system maintenance
    • Process payments for products or services purchased
    • Process applications and transactions
    • Prevent potentially prohibited or illegal activities
    • Enforce our Terms and Conditions
  • Marketing Will We Go Products and Services to Clients. Will We Go may use Personal Information to provide you with materials about offers, products, and services that may be of interest, including new content or services. You may contact us at any time to opt-out of the use of your Personal Information for marketing purposes, as further described below.
  • Research and Development. Will We Go may use Personal Information to create non-identifiable information that we may use alone or in the aggregate with information obtained from other sources, in order to help us to optimally deliver our existing products and services or develop new products and services.
  • Anonymous and Aggregated Information Use. Will We Go may use Personal Information and other information about you to create anonymised and aggregated information, such as de-identified demographic information, de-identified location information, information about the computer or device from which you access Will We Go’s services, or other analyses we create. Anonymised and aggregated information is used for a variety of functions, including the measurement of visitors’ interest in and use of various portions or features of the services. Anonymised or aggregated information is not Personal Information, and Will We Go may use such information in a number of ways, including research, internal analysis, analytics, and any other legally permissible purposes. We may share this information within Will We Go and with Third Parties for our or their purposes in an anonymised or aggregated form that is designed to prevent anyone from identifying you.
  • Other Uses. Will We Go may use Personal Information for which we have a legitimate interest, such as direct marketing, individual or market research, anti-fraud protection, or any other purpose disclosed to you at the time you provide Personal Information or with your consent.

How Will We Go shares the information that we collect.

Will We Go does not sell or otherwise disclose Personal Information about you, except as described in this Policy or as you explicitly consent to. We may share your information as described in this Privacy Policy:

  • Vendors and Service Providers. We may share Personal Information we receive with vendors and service providers only as necessary to provide the services to us. The types of service providers (processors) to whom we entrust Personal Information include service providers for: (i) provision of IT and related services; (ii) provision of information and services you have requested; (iii) payment processing; (iv) customer service activities; and (v) in connection with the provision of the site. Will We Go has executed appropriate contracts with the service providers that prohibit them from using or sharing Personal Information except as necessary to perform the contracted services on our behalf or to comply with applicable legal requirements.
  • Business Partners. Will We Go may share Personal Information with our business partners, and affiliates for our and our affiliates’ internal business purposes, or to provide you with a product or service that you have requested. Will We Go may also provide Personal Information to business partners with whom we may jointly offer products or services, or whose products or services we believe may be of interest to you. In such cases, our business partner’s name will appear, along with Will We Go. Will We Go requires our affiliates and business partners to agree in writing to maintain the confidentiality and security of Personal Information they maintain on our behalf and not to use it for any purpose other than the purpose for which Will We Go provided them.
  • User Testimonials. We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at
  • Interest-Based Advertising and Third Party Marketing. Will We Go may allow third-party advertising partners to set tracking tools (e.g., cookies) to collect information regarding your activities (e.g., your IP address, page(s) visited, time of day). We may also share information we have collected with third-party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit non-Will We Go related websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioural advertising. We may allow access to other data collected by the site to facilitate transmittal of information that may be useful, relevant, valuable or otherwise of interest to you. If you prefer that we do not share your Personal Information with third-party advertising partners, you may opt-out of such sharing at no cost as described below.
  • Social Media Widgets. Our web site may include social media features, such as the Facebook Like button and widgets, such as the ‘Share This’ button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our web site. Your interactions with these features are governed by the privacy policy of the company providing it.
  • Disclosures to Protect Us or Others (e.g., as Required by Law and Similar Disclosures). We may access, preserve, and disclose your Personal Information, other account information, and content if we believe doing so is required or appropriate to: (i) comply with law enforcement or national security requests and legal process, such as a court order or subpoena; (ii) respond to your requests; (iii) protect yours’, ours’ or others’ rights, property, or safety; (iv) to enforce Will We Go policies or contracts; (v) to collect amounts owed to Will We Go; (vi) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or (vii) if we, in good faith, believe that disclosure is otherwise necessary or advisable.
  • Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing, due diligence, reorganisation, bankruptcy, receivership, sale of company assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. In such event, Will We Go will endeavour to direct the transferee to use Personal Information in a manner that is consistent with the Privacy Policy in effect at the time such Personal Information was collected.

Data transfers and data retention.

We may store all Personal Information we collect anywhere in the world, including but not limited to, in Europe, in the cloud, on our servers, on the servers of our affiliates or the servers of our service providers.

Will We Go will retain your information for as long as your account is active or as needed to provide you services. We will also retain personal data we process on behalf of our clients for as long as needed to provide services to our client. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

How to opt-out.

  • Default Opt-In. Will We Go adhere to the policy of requiring an opt-in to  send communications to our clients. Certain transaction-related emails are required for use of the system and will still be sent. You may still opt-out as per the below information.
  • Email and Telephone Communications. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt-out of receiving future emails. We will process your request within a reasonable time after receipt. You will continue to receive transaction-related emails regarding products or services you have requested and administrative communications, such as updates to the Terms or this Privacy Policy.
  • “Do Not Track”. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Please note that we do not respond to or honour DNT signals or similar mechanisms transmitted by web browsers.
  • Cookies and Interest-Based Advertising. You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings. The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our data partners and our other advertising partners that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at,at, and at,  (or if located in the European Union at Please note this does not opt you out of being served ads. You will continue to receive generic ads.

Rights of access, rectification, erasure and restriction.

  • Clients. You can modify, update, or delete your account information at anytime by contacting us at You may inquire as to whether Will We Go is processing Personal Information about you, request access to Personal Information, and ask that we correct, amend or delete your Personal Information where it is inaccurate by contacting us. Please include your full name, email address associated with your account, and a detailed description of your data request. Such requests will be processed in line with local laws. We will respond to any requests for access to personal information within 30 days.
  • Data Controlled by Clients. We process information at the direction of our clients. An individual who seeks access, or who seeks to correct, amend, or delete data that is processed by Will We Go for its client should direct his query to the Will We Go client (the data controller). If the client further requests Will We Go to remove the data, we will respond to their request within 30 business days.

Personal information pertaining to children.

The Service and site are not intended for, nor does Will We Go knowingly collect any Personal Information from children under the age of 16.

Protection of information.

The security of your Personal Information and our clients’ information is important to us.

Will We Go maintains reasonable security measures to protect your information from loss, destruction, misuse, unauthorised access or disclosure.

When you enter sensitive information, such as a credit card number, on our order forms and login credentials on our platform login page, we encrypt the transmission of that information using secure socket layer technology (SSL). These technologies help ensure that your data is safe, secure, and only available to you and to those you provided authorised access.

However, no data transmission over the internet or information storage technology can be guaranteed to be 100% secure due to the nature of the distributed network that is the internet. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our website, you can contact us at


In compliance with GDPR, Will We Go commits to resolve complaints about our collection or use of your Personal Information.

Will We Go is subject to the investigatory and enforcement powers of the Irish Data Protection Commission.

Changes to Privacy Policy.

Will We Go may update this policy from time to time. You can review the most current version of this privacy policy at any time and any changes will be posted on this page. Your continued use of the Site or Service constitutes your agreement to be bound by such changes to the privacy policy. 

If you do not accept the terms of this Privacy Policy, your only option is to discontinue use of the Site and Service. If we make any material changes we will notify you or our client by email sent to the e-mail address on your account or by means of a notice on the site prior to the change becoming effective.

Business transactions.

Will We Go may assign or transfer this Privacy Policy, and your user account and related information and data, to any person or entity that acquires or is merged with Will We Go. You will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Terms of service.

When you access and use the Service, you are subject and bound to the Will We Go Terms of Service.

Contact us.

If you have questions regarding this Privacy Policy or about the security practices of Will We Go, please contact us by email at